iCAP | Integrated Customer Acquisition Process

iCAP™ is a process developed by Premier Business Advisors which evaluates the 4 key elements of customer value:

Acquisition Cost

Transaction Value

Retention Cost

Lifetime Value

The process looks at the means and methods for customer acquisition most effective and best suited for the specific market environment.

This an integrated approach which considers several factors and results in a comprehensive and cohesive plan delivering in the best possible ROI.

A small sample of what we may research through iCAP:

• What are your prospective customers really thinking?

• How and what are you communicating?

• What's the primary problem it solves?

• How will I be better off with it?

• Will it really do what you’re telling me it will?

• What specifically will it do to solve my problem or answer my concern?

• Is this information for real?

• Is it the newest or latest model?

• Who else has bought it? What did they think of it?

• Why should I trust you?

• Is yours the best company to get this item from?

• Is it a fair value?

• I really want it, but how can I justify spending the money?

• Do I really need it now?

• Why should I make this purchase today, or this week?

• How can I make sure I'm not making a mistake?

• Okay, I’m ready to get it, but tell me again why I should want it?

• If I buy it, how complicated will it be to use? What kind of help will I get?

• How long will I have to wait to get it?

• Yes, I made the purchase, tell me again why it was worth all the money I spent?

• If I buy it, how can I get the most of out it?

An effective solution is a careful balance and interaction between application, experience, insight, creativity and strategy. ~K.M. Hickerson
Though there are many possible solutions to the daily challenges of your business, only a few will be truly effective. ~ K.M. Hickerson
Our recommendations are driven by the wisdom of experience and the relentless pursuit of programs that work in the real world...your world. ~ K.M. Hickerson
We are in a business and social era where ‘old school’ and ‘new tools’ coexist. Relationships still matter, however now we strive to build them on the net through “social media”. ...a text message substituting for a “hand shake”. K. M. Hickerson

Pay For Performance Do you have a high quality product or service? Given a mutually advantageous arrangement, our purpose under the Pay-For-Performance

Michael Hickerson is the best consultant I’ve ever hired in my 16 years as CEO. Michael analyzed all aspects of our business and gave invaluable recommendations for areas of improvement and change. As a result of Michael’s input, we doubled our profits in less than two years. - Sue Smith of Effective Training Associates, Inc. view more
Michael Hickerson served as President of one of the companies that I founded, STEP Communications, renamed STEP Labs. Michael was responsible for all operational aspects of the company. He focused the company with new sales and marketing plans and established relationships, both domestic and international, that put the company on a path to volume manufacturing and sales.- Steve Puthuff view more